Venture·CPG · Beverage·Partnered 2025

Tractor Beverage Co.

We offer consciously crafted, versatile certified organic beverages for foodservice and retail that support soil health, local communities, and the ecosystems we all depend on.

Visit Tractor Beverage Co

Travis Potter, Justin Schneir, Griffin Barkley — founders of Tractor Beverage Co. — FoundersTravis Potter, Justin Schneir & Griffin Barkley

Platform: Venture
Sector: CPG · Beverage
Stage: Growth
First partnered: 2025
Founded: 2014
Headquarters: Hayden, ID

What they're building

Tractor Beverage is the only certified-organic, non-GMO beverage company built specifically for foodservice. Their fountain syrup and bottled lineup powers the soft-drink program at Chipotle, sweetgreen, and a growing roster of fast-casual operators. Expanded into retail with their Haymaker line of RTD organic farmer's tonics.

Our role

Growth-stage investor.