- Platform
- Venture
- Sector
- CPG · Beverage
- Stage
- Growth
- First partnered
- 2026
- Founded
- 2026
- Headquarters
- Louisville, KY
Mr. Fancy is a canned American bubbly brand created in collaboration with Liquid Death founder and CEO Mike Cessario, his in-house creative team Death Machine, and Crush Labs, with spirits company Sazerac supplying production and distribution. Sold in Brut and Rosé at 5.5% ABV and 140 calories per 12 oz can, it launches October 1 in Texas, Tennessee, and Massachusetts in six-packs priced at $14.99. The brand's premise is that sparkling wine should not be reserved for weddings and championship toasts — it belongs in the everyday drinking occasions that beer and hard seltzer currently own.
We backed Mr. Fancy because it pairs a proven challenger-brand marketing engine with legacy production and distribution scale — the combination that usually takes an independent RTD wine brand a decade to assemble. Bubbly has never had a true everyday brand, and the flat-to-declining hard seltzer shelf is the opening. The bet is on the same team dynamics that built Liquid Death, applied to a category with far less brand competition.
