Liam Flanigan

Liam serves as a General Partner on Beckett Industries’ venture platform, bringing experience inside global CPG to the evaluation and development of emerging consumer brands. His career at PepsiCo spans high-growth better-for-you brands and multibillion-dollar global franchises, connecting entrepreneurial brand development with the demands of operating at scale.

Through his leadership across PopCorners, Doritos, and global innovation, Liam brings insight into how large consumer companies evaluate products, build brands, and pursue growth. At Beckett, that perspective informs how we assess consumer relevance, innovation, competitive differentiation, and strategic fit within the broader CPG landscape.

Liam helps founders consider how today’s decisions can strengthen their businesses for the next stage of growth. His contribution is particularly relevant to Beckett’s focus on better-for-you brands with the potential to become compelling acquisition candidates for large CPG companies. He also serves as a SKU mentor, advising emerging consumer founders as they develop their brands and businesses.