- Platform
- Venture
- Sector
- CPG · Beverage
- Stage
- Growth
- First partnered
- 2025
- Founded
- 2017
- Headquarters
- Los Angeles, CA
Liquid Death is building a disruptive, lifestyle-driven beverage brand that targets a health-conscious, environmentally aware, and counter-culture audience with its unique proposition. They market canned mountain water, sparkling water, iced teas, and now sparkling energy drinks with an irreverent, heavy-metal-inspired aesthetic and a strong "Death to Plastic" environmental message. Beyond just selling beverages, Liquid Death is cultivating a community and a movement, aiming to make healthy drink choices and eco-friendly packaging cool and accessible, effectively challenging traditional beverage giants by blending edgy marketing with a clear commitment to sustainability.
We invested early because the team understood something the rest of the beverage industry missed: water is a commodity, but attention is not. Liquid Death's product is genuinely good — sourced from a single Austrian alpine spring, recyclable infinitely — but the durable moat is brand. The kind of brand that a founder cannot manufacture later with a marketing budget.
The bet: a brand that earned its way into Whole Foods on the strength of social proof would also earn its way into 7-Eleven, Walmart, and Target. That has now happened.
- 2024Reported $260M+ in retail sales
- 2022Launched flavored sparkling water and iced tea lines
- 2020Closed $9 million Series A Funding
- 2017Company founded
