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Beckett Industries is a design and innovation company. We design and make things for ourselves and sometimes for others.

We take a very human-centered, design-based approach when working with our companies and the ones we choose to help in the public and private sectors.

We identify new ways to serve and support people by uncovering needs, behaviors, and desires.

We envision new companies and brands, and we design and build the products, services, spaces, and interactive experiences that make them a reality.

We help organizations build creative culture and the internal systems required to sustain innovation and consistently launch new ventures.

We have had the privilege to work with some incredible companies like: Harley Davidson, American Airlines, Dell, Wasserman Media Group, Monster Energy, Meijer, Kawasaki, FCA, Red Bull, The YMCA, just to name a few.

From inspiration to innovation. We take a human-centered, prototype-driven approach to design and innovation inspired by Ideo.

Beckett Industries believes that innovation begins with a deep understanding of your customers. That’s why we use design thinking as our approach to building products and experiences that your customers need and desire. This human-centered approach, paired with a “fail fast” mentality, allows us to quickly identify, build, and test new ways to success.

In the end we spend less time planning, more time making, and, above all, challenge ourselves to see things through the eyes of our customers every step of the way.

When we think like a designer we can reinvent  the way organizations develop products, services, processes, and strategy.

Our approach takes what is desirable from a human point of view with what is technologically possible and economically viable. It pulls out our ability to be intuitive, ask questions, challenge the status quo, see patterns, and construct new ideas that are relevant as well as functional, and to express ourselves in new ways.

This approach also allows us to see across silos,  and around barriers, to see new opportunities that others might miss.

Our approach isn’t linear or orderly, but a system of overlapping areas. The three areas we keep in mind at all times: inspiration, ideation, and implementation.

1. Inspiration is the problem or opportunity that motivated you to start searching for viable solutions.

2. Ideation is the process we take to generate, develop, and test new ideas against a hypothesis.
3. Implementation is the last step that moves you from a project stage into people actually using your product.

To get there Beckett Industries will use a combination of both analytical tools and general tactics and strategies to help you see how new or existing operations could look in the future — and build road maps for getting there.

Our methods include:

Business model prototyping
Data visualization
Innovation strategy
Organizational design
Qualitative and quantitative research
IP liberation
Customer Research & Insights
Opportunity & Ideation Exercises
Service & System Mapping
Interaction Design
User Testing
Information Design
Data Visualization
Visual Storytelling
User Experience
Interface Design
Digital Prototyping
Opportunity Mapping

All of our work is done in consideration of our clients capabilities and the needs of their customers. We will iterate toward a final solution, constantly challenging our designs and ideas. In the end our goal is to deliver real, action-based, and tangible strategies. The result: new, innovative avenues for growth that are grounded in business viability and market desirability.

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Here’s the part where we listen, and you talk. Contact us to tell us more.

342 Market St.
Grand Rapids, MI 49503